About the Role
Roles and Responsibilities
Job Purpose Statement
Devise and execute cost-effective zonal/area office level marketing strategies based on market, segment and product needs and understand local market dynamics in order to support the achievement of sales targets. Build awareness/ preference amongst customers.
Key Responsibilities
1. Plan and execute a monthly ‘Above the Line’ (ATL) marketing plan to aid the sales team to achieve their monthly retail target
Market research- Knowing the customer
Market study – Trends/ Sales promotions
DGP (Dealer group promotion) budget evaluation
Marketing Channels available
Best fit marketing plan
2. Plan and assist to execute tactical ‘Below the Line’(BTL) plan in coordination with area offices and look for opportunities including business alliances to create buzz on the ground to help sales team to get enquiries
Concept brainstorming<...
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