Web & Attribution Analyst

About the Role

You will lead high-impact initiatives aimed at improving data accuracy, attribution clarity, and user behavior insights. Your work will support key business and product strategies, helping us reduce blind spots in user acquisition and engagement. This role combines classical data analysis with technical knowledge of tracking systems like GA4 and Amplitude, and requires strong experience in attribution logic across advertising platforms like Google Ads and Meta Ads .

Key Responsibilities

• Ensure seamless data flows and integration with analytics and advertising platforms.
• Maintain tracking accuracy, proactively identifying and troubleshooting discrepancies across all platforms.
• Own and improve the integrity of web analytics data across GA4, Amplitude, and other tracking systems.
• Deeply understand and fine‑tune attribution models to better reflect user behavior and s...