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To maintain (and adapt) the Global Brand identity of adidas at the retail level in Vietnam
Coordinate and manage suppliers for the implementation of various facets of visual merchandising (fixtures / fittings, point of sale material, signage etc.)
Campaign set up, quality checking of graphics, POS material, signage etc.
New retail point development and old store renovations / adaptation to ASPA.
To work out Monthly VM plans (in coordination with product management / communication) and monitor implementation, compliance, tracking and reporting Implementation of all adidas Brand Concepts at retail level and evaluating their impact from a brand and sales POV.
Quality of presence at Franchisee/SIS stores / key accounts and ‘A’ class TC’s
Act as the ‘hub’ for all VM training material from adidas region / global.
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