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About the Role
Responsibilities :
Collaborate with key brand stakeholders and cross-functional teams to understand business objectives, campaign measurability, and develop and execute analytic plans to measure performance and inform data-driven strategies that enhance the omnichannel experience.
Provide actionable insights through on-going reporting and ad hoc analyses of all omnichannel engagements and digital tactics, including personal and non-personal promotions.
Support development and implementation of machine learning algorithms to drive personalized recommendations and targeted marketing campaigns across channels based on individual preferences and behaviors.
Conduct in-depth analysis of various data sources (promotional and non-promotional data) and develop predictive models to forecast HCP preferences, behavior, and overall omnichannel engagement.
Analyze marketing performance using statistical and/or machine learning techniques ...
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