UGC Lead

Bublishing • Philippines, Philippines

📍 Location

Philippines

⏰ Job Type

Full-time

📅 Posted

June 05, 2026

About the Role

                   This is a remote position.
 UGC Lead (Creative Scale + Brand Trust Layer) 
 
 Core Role:
 
 Build and scale a structured UGC + influencer system to improve brand trust, diversify creative output, and reduce over-reliance on AI-generated ads.
 
 Context / Problem to Solve:
 
Currently ~80–90% of creatives are AI-based.
This creates:
Potential sustainability risks (platform rejections, fatigue).
Weaker brand trust and recognition.
UGC pipeline is manual and limited (no systems, tools, or scale).
 
 Goal:
 
 Shift toward a balanced creative ecosystem (~50% UGC / 50% AI) while increasing overall c...

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