About the Role
Overview:
We’re looking for a hands-on, performance-driven Individual to own and scale our TikTok Shop business for the US market. This role requires end-to-end ownership—driving sales through content, creators, live commerce, and seamless operations—within a fast-paced beauty/skincare environment.
Key Responsibilities:
Own TikTok Shop (US) end-to-end, with clear responsibility for revenue, conversion, and daily performance
Drive sales through a strong mix of content strategy, creator collaborations, affiliate programs, and live commerce
Build and execute a content engine tailored to beauty/skincare (education, routines, UGC, before/after, trend-led formats)
Identify, onboard, and manage beauty creators, skincare influencers, and affiliates to drive consistent GMV growth
Plan and execute live selling sessions (demos, routines, offers), optimizing for engagem...
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