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About the Role
Responsibilities
- Build and maintain advanced Tableau Next dashboards , including live Salesforce Data Cloud connections, complex calculated metrics, drill‑through experiences, row‑level security, and certified dashboards.
- Deliver marketing analytics across the funnel, including multi‑touch attribution, campaign performance measurement, cohort analysis, and agent‑influenced revenue reporting.
- Design and govern measurement frameworks , defining KPI taxonomy, metric definitions, and reporting standards aligned to Criteo Go business outcomes and Agent force agent performance.
- Integrate Tableau with Data 360 unified profiles and activation data , designing efficient queries for real‑time and scheduled analytics use cases.
- Produce MC Next performance reporting , surfacing email, push, and campaign performance data and connecting send‑level activity to downstream conversions.
- Own the
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