Sr. Manager, Analytics (Pooling)

• State/Province National Capital Region (Manila)
• Country Philippines

Job Description

• Collects and analyzes data on the casino’s events, promotions, offers, and programs and provides recommendations and insights back to the business with observations, comments, and suggestions for action.
• Helps companies make marketing decisions by assessing their promotional needs, gathering pertinent data, and analyzing the results.
• Define and drive Marketing Analytics strategic roadmap
• Conceive and create new customer segmentations and models to help understand customer lifecycle and behavior.
• Perform regular analysis that identifies actionable marketing insights, marketing-influenced revenue opportunities, and functional cost-savings
• Drive Marketing Analytics strategy and execution alignment through regular business reviews and stakeholder meetings.
• Collaborate and contribute to a center of ...