About the Role
🌍 Why Birdman
Birdman is one of Mexico's fastest-growing consumer brands—redefining performance and wellness through innovation, authenticity, and sustainability.
Mexico is our home and HQ—the birthplace of Birdman and the epicenter of our global brand vision. We're evolving our marketing into a true engine of value creation, building a brand-led model where brand management is the core from which every other discipline deploys. The work done here will not only win in Mexico but will shape Birdman's identity across health, wellness, and performance nutrition.
🎯 Role Overview
As Senior Brand Manager, you will own the strategy, the brand, and the P&L of the businesses under your responsibility. You'll translate consumer understanding, market dynamics, and portfolio ambition into a coherent short, mid, and long-term strategy (AOP, N+3, and N+5), leading innovation, communication architecture, and demand generation.
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