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About the Role
We are looking for an SEO Specialist who is skilled in navigating highly competitive environments with aggressive keyword landscapes. The role focuses on ranking improvements, organic traffic, and technical SEO within industries with regulatory/advertising constraints.
Key Responsibilities
- Plan and execute SEO strategies tailored for competitive/grey industries
- Conduct keyword research, SERP analysis, and competitor tracking
- Perform on-page optimization (content, meta, internal linking, semantic structure)
- Improve technical SEO including crawlability, indexation, site speed, and schema
- Build and manage backlink strategies while assessing domain authority and risk
- Monitor algorithm changes and implement defensive SEO tactics
- Track keyword rankings, organic conversion funnels, and SEO ROI performance
- Coordinate with content teams, developers, and performance teams for cross-channel impact
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