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Senior Retention Strategy and Content Manager

📍 Location
Singapore
⏰ Job Type
Full-time
📅 Posted
July 08, 2026

About the Role

About The Role:

Key Responsibilities

  • Design and Deliver Distinctive Owner Experiences

    Lead the creation and execution of unique, relevant, and memorable customer interactions across all channels

    Synchronize key initiatives—owner exclusives, pre-launches, events, personalized recommendations, and unique services—to drive engagement and retention.

    Identify and remove bottlenecks (e.g., multiple emails at sign-up), applying Behavioral insights and AI-driven solutions to continuously optimize.

  • Lead CRM Lifecycle Strategy

    Design CARE Lifecycle Journeys to help owners get the most from their Dyson across their 2-3 year lifecycle

    Create relevant content define communication cadence based on needs of each SKU.

    Integrate S&A in Customer Lifecycle

    Collaborate with Revenue functions to create Upsell/X-Sell/Upgrade moments 

  • Drive Opt-In and Registration

    ...

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