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Develop marketing strategy and brand plan for product line with Marketing Head based on marketing analysis, ensure implementation of tactics such as value+ segment project etc. Participate in the market research, e.g., customer pain points, market trend, competitors. Coordinate with Marketing Head for new product launch, including launch plan, strategy, global and cross functional communication, timeline management, selling materials, sales motivation, channel promotion, etc. Provide marketing support to sales team to ensure sales target achievement and market share gain Marketing events preparation and organizing to ensure brand message delivering and high customer satisfaction achieving; ensure cost effective marketing events and programs within budget etc. KOL development and maintenance to ensure endorsement of ASP product Leads ...
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