Senior Manager, Research and Insights

Job Function

Through collateral relationships with respect to the Director of Customer Research and Insights and within context provided by the Director of Customer Research and Insights (i.e., corporate strategies and policies, accountabilities, tasks, budget and programs, compliance and performance targets, expectations for continuous improvement, etc.), provide the following:

• Support in the development and implementation of an integrated centre of excellence that will identify all customer segments and informs the development of new customer programs, including educational and outreach programs.


• Responsible for customer intelligence and the delivery of market research that improves an understanding of customers.


• Support in the development and implementation of customer segmentation: Manage the development of customer segmentation models that assist in marketing and sales of customer solutions.