Senior Manager, Programmatic Marketing

**_Job Title:_**
Senior Manager, Programmatic Marketing

**_Role Overview:_**

The Senior Manager of Programmatic Media will lead strategy and performance of McAfee’s global programmatic media investments across display, video, native, and emerging programmatic channels. This role is responsible for driving efficient customer acquisition and scalable growth through programmatic activation, optimization, and innovation.
As a key leader within the Growth Media team, this individual will own the programmatic roadmap, managing both in-house efforts and agency partners to deliver against acquisition, efficiency (ROAS), and lifetime value goals. They will partner closely with Analytics, Creative, Brand, and broader Paid Media team to ensure programmatic strategies are fully integrated into the broader full-funnel media mix.

The role requires a strong balance of hands-on platform expertise and strategic thinking—someone who can drive day-to-day performance while...