Senior Manager - Marketing

Key Responsibilities:

• Plan and execute annual/monthly marketing calendars aligned to business goals
• Drive integrated campaigns (offline + digital) with a strong premium/bridge to luxury positioning
• Conceptualize and execute events, brand launches, and in-mall experiences to boost footfall
• Manage tenant relationships and drive brand participation and sales-led promotions
• Lead social media, influencer collaborations, and performance marketing for reach and conversions
• Drive PR, media partnerships, and communication strategies
• Manage creative/digital agencies and build strategic brand alliances
• Enhance customer experience and support loyalty initiatives
• Coordinate cross-functionally for seamless campaign execution
• Oversee media planning, budgets, and ROI optimization
• Experience in marketing planning & execution (retail/lifestyle/Bridge to luxury preferred)