Senior Manager, Loyalty and Retention

Summary

Senior Manager, Wireline Loyalty & Retention. Lead our customer retention strategy and execute key base insulation programs, blending deep analytical insights with hands‑on program execution. Drive the launch of high‑impact hardware upgrade and speed‑boost initiatives and position solutions that deliver long‑term value and elevate the customer experience.

Key Responsibilities

• Planning & Analytics: Drive Quarterly Planning & Strategic Initiatives and serve as the primary planner for all Wireline Loyalty.
• New Initiatives: Spearhead forward‑looking initiatives such as AI‑driven predictive clusters, Virgin‑to‑Bell migrations, and Cornerstones.
• Fibre Insulation: Manage the FTTH Speedboost & Modem Upgrade Programs, execute the 2026 Speedboost plan, evaluate performance, and set the 2027 roadmap. Launch a new program to upgrade subscribers from legacy hardware to Gigahub, expanding the Speedboost unive...