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About the Role
Responsibilities
- Experience in Lazada on Platform, Shopee on Platform, CPAS (Collaborative Ads), Google Shopping ads
- Execute all local paid online acquisition efforts including:
- Facebook, Twitter, Instagram ads
- Search engine marketing (SEM)
- Google Display Network (GDN) and other Banner ads
- Affiliates
- Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
- Manage day to day workflow and setup for projects and campaigns across platforms
- Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives
- Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
- Spearheading relations with account team working on common accounts to ensure alignme...
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