Senior Digital Activation Manager (m/f/d)

About your tasks:

• Own the end-to-end setup, activation, and optimisation of Retail Media campaigns across Sponsored Products, Paid Social, and Programmatic platforms such as Meta and DV360.
• Translate media plans into high-quality technical campaign setups, including targeting, bidding strategies, budget allocation, creatives, tracking, and attribution logic.
• Continuously monitor and optimize campaign performance using KPIs such as ROAS, ACOS, CPC, CPM, CPA, and CVR, identifying opportunities through audience refinements, bid adjustments, creative testing, and placement optimisation.
• Collaborate closely with Campaign Managers, Ad Tech, and Data teams to ensure accurate tracking, flawless technical implementation, and transparent reporting across all campaigns.
• Drive operational excellence by contributing to best practices, playbooks, and acti...