About the Role
Responsibilities:
This role supports the needs of the Global Analytics & Insights team, part of the Corporate Strategy Team, with a focus on providing Advanced Analytics (to include statistical modeling, regression analyses, market basket, churn modelling methods) to work on program/promotion design and ROI post program. Additional project-based work around price elasticity, mixed market modelling, segmentation, game theory modelling and predictive analytics (, customer lifetime value) will be in scope. The overarching goal of all work will be to find efficiencies in current promotional spend and optimize future business activities
This position is responsible for managing all aspects of project-based analyses including data preparation, analysis design and implementation using appropriate methods.
Collaboration with Strategic Analytics and Descriptive Analytics team members to provide data-driven insights and influence pr...
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