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Develop and execute the annual commercial plan for Kenya, setting volume, revenue, and market share targets in line with regional and global business objectives.
Identify and develop new market growth opportunities, including underpenetrated regions, crop segments, and customer types.
Monitor competitor activity, pricing, and market trends, translating insights into commercial action plans that protect and grow market share.
Own the Kenya commercial P&L, ensuring delivery of revenue, margin, and profitability targets, with regular performance reporting to the Vice President, Kenya.
Build and manage strategic relationships with key accounts, distributors, and large-scale agro-dealers across Kenya.
Lead Joint Business Planning (JBP) and annual trading term negotiations with top-tier accounts to secure mutual growth commitments.
Develop tailored commercial propositions for ...
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