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About the Role
Overview
We are seeking a high-caliber Senior Business Analyst - CRM to join our dynamic Digital Products & Platforms team. In this role, you will act as the critical bridge between business stakeholders and technology teams to deliver top-tier CRM solutions and digital onboarding journeys. Leveraging strong techno-functional expertise in retail banking, servicing journeys, and Middle East regional regulatory requirements, you will drive strategic CRM enhancements and digital transformation initiatives that directly impact frontline productivity and customer experience.
Responsibilities- Requirement Leadership: Lead business and functional analysis for CRM initiatives across branches, contact centers, and assisted digital journeys, ensuring requirements reflect real operational workflows
- Functional Design: Translate complex business, regulatory, and operational requirements into clear CRM functional flows, data mappings, and sys...
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