Senior Analyst, Services B2B Marketing Operations

Senior Analyst, B2B Marketing Operations

Role Overview

This role is at the intersection of strategy, execution and measurement, blending campaign execution and performance management to provide data‑driven marketing insights. Reporting to the Director of Marketing Operations within the Services Marketing Operations & Digital team, you’ll be part of a growing B2B marketing team and work closely with cross‑functional teams across the business.

Responsibilities

• Partner with Marketing Strategy, Business Development, and Technology teams to support lead‑to‑revenue lifecycle processes.
• Perform lead list uploads and data imports into marketing automation and CRM platforms, focusing on data cleanliness, deduplication, and segmentation.
• Operationalize lead lifecycle definitions (Inquiry, MQL, SQL, Opportunity) and ensure consistent application across marketing and sales systems.
• Manage lead scoring, routing logic, and...