About the Role
Key Responsibilities:
Implement real-time and batch data synchronisation across enterprise systems and Salesforce clouds.
Define and enforce data governance, including data retention rules.
Ensure data security and privacy align with organisational and regulatory standards (GDPR, CCPA, HIPAA as applicable).
Create scalable segmentation, activation pipelines to supportpersonalizationand analytics use cases.
Optimise data ingestion performance with monitoring, validation, and exception handling processes.
HoldDeep understanding of website personalization using Marketing Cloud Personalization including sitemap development.
Analysedata and campaign metrics toidentifyopportunities for optimization and improvement.
Develop automated data quality monitoring, troubleshooting, and optimisation processes to ensure reliable, trusted data forAgentforceand...
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