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About the Role
Role Overview The Data Cloud Architect is the senior technical authority for the Identity Resolution programme, responsible for designing and governing the end-to-end Salesforce Data Cloud solution. This is a client-facing role requiring deep hands‑on experience with enterprise‑scale Data Cloud deployments in retail or consumer-facing industries. The Architect defines the resolution strategy — spanning deterministic, probabilistic, and household-level identity matching — and ensures the overall solution is technically sound, scalable, and fit for production at large customer graph volumes.
Key Responsibilities
Design the end-to-end Data Cloud solution architecture — including unified profile schema, Data Model Objects (DMOs), Data Lake Objects (DLOs), and the identity resolution ruleset framework covering deterministic matching (exact email, phone, loyalty ID), fuzzy/normalised matching, and probabilistic scoring across incomplete or low-signal customer records.
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Key Responsibilities
Design the end-to-end Data Cloud solution architecture — including unified profile schema, Data Model Objects (DMOs), Data Lake Objects (DLOs), and the identity resolution ruleset framework covering deterministic matching (exact email, phone, loyalty ID), fuzzy/normalised matching, and probabilistic scoring across incomplete or low-signal customer records.
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