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Partner with marketers to gather requirements and clarify objectives Design targeting and segmentation approaches for campaigns Deliver final audience selections for portfolio marketing efforts Build and run SAS/SQL code to define target customer populations Extr...
About the Role
Designs and delivers targeted audiences for campaigns using SAS/SQL, supporting Card & Auto domains
As a Quant Analytics Analyst in the Audience Management team, you will be responsible to gather requirements, propose a design for targeting, segmentation and execute on the delivery of final audience.
The team is also responsible for the development of code for data extraction and transformation, and deploying the audience into production. This role involves performing Business Analysis and Database Marketing functions for the execution of complex portfolio marketing campaigns and projects, using Base SAS programming and SQL querying.
Job Responsibilities
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