Program Manager - Content Capability , XCM (EU)

Capability Implementation & Adoption

• Drive rollout and adoption of new content capabilities, including content effectiveness frameworks and AI‑enabled workflows.
• Translate capability designs into clear, actionable workflows and ways of working for partner teams.
• Ensure consistent usage across teams and markets, identifying and addressing adoption gaps.
• Lead change management planning and execution for new capability rollouts – including communication, training, and readiness assessment across impacted teams.
• Manage administration of third‑party tools such as licensing, access rights and policy compliance.

Pilot Execution & Scaling

• Partner campaign planning and creative teams in execution of lifecycle and full‑funnel pilots to test and refine new capabilities.
• Identify friction points in real workflows and rapidly iterate solutions.
• Codify learnings into scalable playbooks and implement...