Principal: Journey & MarTech Analytics

About the job Principal: Journey & MarTech Analytics

• A Degree in an analytical field, e.g., Informatics, Computer Science, Data Science, Commerce
• A Post Graduate qualification is preferred

Experience

• 5-8 years of experience gathering requirements and analyzing data
• 8-10 years working experience preferred
• Experience required with a proven track record in the drafting and implementation of Journey Analytics, driven initiatives on Digital Projects
• Extensive Digital Customer Experience (DCX) and personalization knowledge
• Proven track record in MarTech and related marketing areas such as performance media buying, digital analytics, content management systems, email marketing automation and personalization
• Working experience with Facebook Ads/Google Ads/Adobe Analytics/ with the respective platforms analytics tracking capabilities (Facebook Pixels, Google Ads Conversion Tracking...