Principal Data Analyst, Marketing Analytics

Airalo’s fully remote Data team is growing. You’ll turn numbers into decisions that shape the future of our business, collaborating with cross‑functional teams to solve complex problems and influence how millions of travellers stay connected. This role will own and execute our marketing measurement strategy—from Marketing Mix Modeling and incrementality testing through to attribution, channel economics, and budget allocation.

Responsibilities include, but are not limited to:

• Manage and evolve Airalo’s growth MMM portfolio—driving the existing market model from validation into a production‑grade decision tool, and scaling to additional markets as growth ambition and data readiness allow.
• Design and execute incrementality experiments (geo‑holdouts, conversion lift studies, synthetic control, difference‑in‑differences) that calibrate the MMM and establish true causal impact of marketing spend across channels.
• Evolve our attribution methodo...