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1 Brand & Member Engagement
- Experience designing CRM or membership campaigns
- Familiar with private domain traffic (社群 / 小程序 / CRM tools)
2 Social & Content Creativity
- Strong portfolio of viral or high-engagement campaigns
- Hands-on with: Xiaohongshu (RED)/Douyin/ WeChat ecosystem
- Ability to translate brand tone into localized content
3 PR & Media Relations
- Existing media/KOL/KOC network
- Experience managing: Press releases/Media partnerships/ Influencer campaigns
4 Event Execution
- Delivered offline activations / store events / pop-ups
- Strong vendor management skills
5 Commercial Mindset
- Links campaigns to traffic, conversion, and sales
- Experience working with store ops / sales teams
6 Reputation Management
- Crisis handling experience， soci...
About the Role
Job Description
Job ID: 22893CN
Date posted: 12/06/2026
1 Brand & Member Engagement
- Experience designing CRM or membership campaigns
- Familiar with private domain traffic (社群 / 小程序 / CRM tools)
2 Social & Content Creativity
- Strong portfolio of viral or high-engagement campaigns
- Hands-on with: Xiaohongshu (RED)/Douyin/ WeChat ecosystem
- Ability to translate brand tone into localized content
3 PR & Media Relations
- Existing media/KOL/KOC network
- Experience managing: Press releases/Media partnerships/ Influencer campaigns
4 Event Execution
- Delivered offline activations / store events / pop-ups
- Strong vendor management skills
5 Commercial Mindset
- Links campaigns to traffic, conversion, and sales
- Experience working with store ops / sales teams
6 Reputation Management
- Crisis handling experience， soci...
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