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About the Role
Drive RCL's digital media transformation as a Performance Media Manager in a hybrid setting. Utilize innovative strategies to enhance customer acquisition and brand equity.
RCL - Reitmans Canada Limited is seeking a seasoned Performance Media Manager to guide its digital evolution. In this role, you’ll lead a high-performance team focused on shifting from traditional media towards an AI-driven approach. You will integrate performance media with brand-building initiatives, ensuring optimal customer retention and acquisition metrics.
Key Responsibilities:
• Implement a resilient First-Party data strategy
• Explore innovative digital channels and AI solutions
• Communicate insights to inform executive decisions
• Collaborate on integrating brand and performance marketing
• Enhance team skills in data literacy and digital tools
Requirements:
• College diploma in E-commerce or Marketing
• 5+ years in media and ...
RCL - Reitmans Canada Limited is seeking a seasoned Performance Media Manager to guide its digital evolution. In this role, you’ll lead a high-performance team focused on shifting from traditional media towards an AI-driven approach. You will integrate performance media with brand-building initiatives, ensuring optimal customer retention and acquisition metrics.
Key Responsibilities:
• Implement a resilient First-Party data strategy
• Explore innovative digital channels and AI solutions
• Communicate insights to inform executive decisions
• Collaborate on integrating brand and performance marketing
• Enhance team skills in data literacy and digital tools
Requirements:
• College diploma in E-commerce or Marketing
• 5+ years in media and ...
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