Performance Marketing Specialist

Role Overview:Plans, executes, and optimises paid advertising campaigns across Google, Meta, TikTok, and programmatic platforms to drive traffic and conversions.

Key Responsibilities:

• Develop and manage multi-channel paid ad campaigns.
• Monitor KPIs (CTR, CPC, CPA, ROAS) and optimise accordingly.
• Work with creative and content teams for compelling ad copies and visuals.
• Manage campaign budgets and ensure optimal ad spend efficiency.
• Conduct A/B testing and performance reporting.