Performance Marketing

Job Summary We are seeking a results-driven Performance Marketer to plan, execute, and optimize digital marketing campaigns across multiple paid channels. The ideal candidate is data-oriented, analytical, and experienced in driving customer acquisition, lead generation, and revenue growth through performance marketing strategies. Key Responsibilities Plan, launch, and manage paid advertising campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other digital channels. Monitor campaign performance and optimize for KPIs including ROAS, CPA, CPL, CTR, and conversion rate. Conduct keyword research, audience targeting, and competitor analysis. Track, analyse, and report campaign performance using tools like Google Analytics, Google Tag Manager, and platform dashboards. Manage advertising budgets efficiently to maximize ROI. Stay up to date with digital marketing trends, platform updates, and industry best practices. Prepare regular performance reports and present insights a...