Performance Marketing (Google Ads + Meta)

Roles & Responsibilities

The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads and Meta Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads and Meta Ads (Facebook/Instagram), and a meticulous approach to campaign management.

Key Responsibilities:

• Campaign Setup and Management: Create and manage Google Ads and Meta Ads campaigns across Search, Display, UAC, Facebook, and Instagram.
• Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI across both Google and Meta platforms.
• Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders, using Goog...