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About the Role
Experience: 3-6 years in B2C Performance Marketing
Location: Mohali
Work Schedule -Monday to Friday (7:30 PM-4:30 AM )
Focus: Lead generation for residential solar (B2C )
Drive qualified lead generation across the USA market. Own the entire funnel from click to consultation, optimizing campaigns using native AI tools in Google and Meta platforms.
Responsibilities
- Build and scale campaigns: Google Ads, Meta, YouTube, LinkedIn, Quora, Reddit
- Generate high-quality leads across 6 states
- Execute retargeting campaigns across Google Display, YouTube, Meta for non-converters
- Deploy Google AI: Smart Bidding, Performance Max, Demand Gen, Responsive Search Ads
- Leverage Meta AI: Advantage+ Audience, Advantage+ Creative, Advantage+ Placements, Dynamic Creative testing <...
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