Performance Ads

1. Campaign Planning & Strategy

- Plan and execute lead generation campaigns across Google Ads, Meta (FB/Instagram), YouTube, and LinkedIn

- Define target audience segments, campaign objectives, and budget allocation for each platform

- Conduct competitor research and market analysis before campaign launches

- Collaborate with the content/creative team to align ad messaging with campaign goals

- Build campaign calendars aligned with admission cycles, exam seasons, and key dates

2. Campaign Setup & Execution

- Create and manage campaigns end-to-end - Google, Meta & LinkedIn, YouTube

- Set up proper audience targeting - inter...