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About the Role
Job Description
This is a remote position.
We are seeking a skilled and results-driven Paid Media Specialist (Meta) to oversee, manage, and optimize advertising campaigns on Meta platforms (Facebook, Instagram, etc.). The ideal candidate has a strong understanding of Meta’s ad products, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results.
Key Responsibilities
- Develop, implement, and manage Meta ad campaigns that align with business objectives.
- Conduct audience research and create detailed targeting strategies to reach the right users.
- Craft compelling ad creatives, including visuals and copy, in collaboration with the design and content teams.
- Monitor and analyze campaign performan...
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