About the Role
Overview
The Marketing Brand Manager will drive marketing strategy alongside the cluster team and world-class marketing execution of all consumer and trade activities including branding, PR, Digital advertising, trade marketing and new product launches.
This role among the South Europe Cluster (Iberia and Italy) is pivotal to drive success of the SodaStream revolution in market; pursue the SodaStream brand heat and achieve high growth in household penetration and consumer retention.
Responsibilities
Strategy: Develop and implement SodaStream marketing strategy to drive consumer household penetration and retail execution. Create conventional and unconventional programs to drive consumer awareness, demand and sell‑thru.
Execution: Drive outstanding execution of marketing strategy and plans. Champion creative promotional initiatives together with sales teams to maximize in‑store presence. Champion all consumer initiatives. ...
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