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Play a key role in media planning and implementation, with a strong focus on digital channels (display, paid social, programmatic, search) to maximize TOMA (Top of Mind Awareness) and desirability. Monitor day-to-day campaign fulfillment and provide insights for campaign optimization based on Google Analytics. Coordinate communica...
About the Role
Overview
Media (Sr.) Executive is primarily responsible for media planning and implementation This role involves developing an integrated media strategy that utilizes both traditional and digital media to convey the right messages to the right target audiences at the right time to drive brand awareness and desirability. The ideal candidate is a media professional experienced in both online and offline channels, with a disruptive and digital-first mindset.
Key Accountabilities
Media Planning & Implementation
Plan and execute paid media activities to establish strong brand awareness and desirability.
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