MarTech Specialist

The Digital Analytics and Insights team supports the business by driving digital analytics implementation and personalisation, alongside delivering core analysis, reporting, and segmentation for digital marketing campaigns, online application forms, websites and mobile apps across CIMB groups.

We are looking for a forward‑thinking Front‑End Developer who specializes in Digital Analytics, Personalisation, and MarTech Innovation .

Key Responsibilities

• onData Layer Management: Collaborate with core developers to define and maintain a JSON‑based Data Layer to expose application data to the tracking script
• s.Tag Management: Configure Adobe Launch (Tag) properties, creating Rules, Data Elements, and Extensions to trigger tracking based on user actions (e.g., page loads, clicks, video interactions)
• Technical Setup: Write scripts to dynamically insert content, hide elements, or restructure page layouts for test variations...