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About the Role
Key responsibilities
1. CDP Implementation:
o Lead the end-to-end deployment of the Customer Data Platform across all relevant business functions.
o Oversee data integration from multiple sources (CRM, website, social media, paid ads).
2. AI Integration:
o Design and implement predictive and generative AI models for customer segmentation, lead scoring, churn prediction, and next-best-action analysis working with an implementation partner
o Ensure AI-powered personalization in marketing campaigns and customer journeys.
3. Data Strategy & Management:
o Collaborate with IT, Marketing, and Sales ...
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