Marketing Tag Implementation Analyst

Our Client, a Banking company, is looking for a Marketing Tag Implementation Analyst for their Toronto, ON/Hybrid location.
 

Responsibilities:

Translating business requirements into technical specifications for custom digital analytics implementation. This includes utilizing data layers, processing rules, SAINT classification, report suite configurations, custom JavaScript, JSON, and integrating with other systems.

Collaborating with digital marketing stakeholders to define KPIs, tagging requirements, and the overall measurement strategy for the digital marketing group.

Managing daily operations and implementation of the marketing analytics stack, which may include tools such as Google Analytics, Salesforce, Adobe Target, Medallia DXA, Rakuten, Facebook, and others.

Developing and maintaining implementation documents, such as Solution Design Reference (SDR) files, Data Layer specifications, and custom JavaScript.

Ensuring...