Marketing Specialist

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues.As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
**Relevant financial Metrics**- Opex - Budget Management- NAA, SAA and Booked Charge Volume- Campaign Performance KPI ́s**Role Summary**1.Rationale of having this position: The role is in charge to develop and execute the Acquisition Marketing strategy that supports the objectives of the ICS Sales Commercial segment.2.Impact on results that this position must generate: This position has direct responsibility for implementing internal and external lead generation partnerships, manage acquisition campaign through the CRM Platform Salesforce, while supporting offline and online marketi...