Marketing Specialist

Responsibilities

• Develop and implement marketing strategies to promote our products/services and drive customer acquisition and retention.
• Create compelling landing pages that effectively communicate our value proposition and encourage conversions.
• Drive traffic to landing pages through various channels, including search engine optimization (SEO), pay‑per‑click (PPC) advertising, social media, and email marketing.

Job Description

• Conduct email outreach campaigns to engage with potential customers and nurture leads through the sales funnel.
• Gather stakeholder information for small to medium‑sized businesses to better understand their needs, preferences, and pain points.
• Analyze marketing data and metrics to measure the effectiveness of campaigns and optimize performance.
• Collaborate with cross‑functional teams, including sales, product development, and customer service, to align marke...