Marketing Measurement Expert at Homebase

Elevate your career at Homebase as a Marketing Measurement Expert, where you'll own and innovate our analytics strategies. Maximize our growth potential through deep analytical insights.
As a Marketing Analyst, you will take charge of measuring and optimizing the customer acquisition journey. This senior role requires expertise in advanced analytics methods to provide actionable insights. Collaborate with cross-functional teams to enhance our marketing effectiveness and establish reliable measurement practices.
Key Responsibilities:
• Lead comprehensive paid media measurement initiatives
• Design and maintain advanced attribution models
• Collaborate on web analytics and conversion optimization
• Create SEO measurement frameworks for organic growth
• Assist in analytics for lifecycle engagement strategies
Requirements:
• 5–8 years of analytics experience, including leadership
• Hands-on expertise with measurement and testing approaches
• Strong backgrou...