Marketing Effectiveness Scientist

Job Title: - Senior Associate / Project Leader

Requisition ID: TBD

Job Location: -Gurgaon/Bangalore/Noida/Pune

Job Summary: - This role will be responsible for leading commercial analytics engagements in market mix analytics- build and lead market mix models for pharma companies to estimate the impact/effectiveness of individual channels and optimizing marketing activities.

Job Requirements: -

• Overall, 2-6 years of rich experience in marketing analytics with 2+ years of good hands-on experience in Market Mix Modeling / Promo on Response Modeling / Test & Control
• Proficiency in Statistical and Probabilistic methods such as multivariate regression, hierarchical modelling, Mixed Effect modelling, SVM, Decision-Trees, Random Forest, etc.
• Hands-on experience ...