Marketing Data Analyst

Marketing Data Analyst MacDonald Search Group has been asked by our internet services client to find a first-class Marketing Data Analyst to join their team in Ottawa, ON. The primary responsibility of this role will be to translate marketing and business data into actionable insights that guide strategy, optimize campaigns, and support growth initiatives.

Some of what you will do in this role includes:

Develop and maintain marketing dashboards and performance reports to support strategic decision-making

Analyze campaign performance and digital channel metrics to identify trends and optimization opportunities

Evaluate marketing effectiveness using analytical techniques such as attribution models and marketing mix analysis

Partner with cross-functional teams and leadership to present insights that influence business and marketing strategy

Support A/B testing initiatives, website analytics, and customer jo...