Marketing Data Analyst

JOB PURPOSE The Marketing Data Analyst is responsible for analyzing marketing data to support data-driven decision-making, measure the impact of marketing activity, uncover trends, and provide actionable insights to inform marketing strategy. The role will also be accountable for marketing data governance, including DPDP compliance, end-to-end management of data partner, and building a compliant customer data acquisition strategy for South Asia. KEY ACCOUNTABILITIES Data-Driven Insights & Strategy · Partner with marketing, product, and sales teams to understand business objectives and convert them into analytical requirements. · Measure and evaluate marketing campaign effectiveness, impact, and ROI across channels. · Analyze customer and campaign data to identify trends, risks, and opportunities. · Translate data insights into clear, actionable recommendations through dashboards and reports. Customer Data Acquisition Strategy · Envisage, build, and execute the customer data acquisition...