Marketing Campaigns Lead

Responsibilities

• Develop and execute Mega campaigns, Category campaigns and Initiative campaigns
• Assist in full cycle campaign project management; hands on execution, monitoring and reporting
• Identify key trends and campaign mechanics that drive traffic and sales conversion on Shopee platforms
• Collaborate and coordinate across multiple teams, including Business Development, Operations and cross-functional Marketing teams to ensure smooth and timely execution of campaigns
• Real-time monitoring of campaign performance through various metrics and analysis, identifying gaps and innovating to improve subsequent campaign performance

Requirements

• Relevant work experience, preferably in Project Management, E-Commerce, Marketing, Media Planning, or other related fields, is preferred
• Bachelor’s Degree in Business/Marketing or other relevant field of studies from a reputable university
• Excellent c...