Marketing Audience Enablement Specialist

Drive effective audience engagement in marketing with PC Insurance as a Marketing Audience Enablement Specialist. Leverage Salesforce Data Cloud for segmentation and campaign performance insights to impact CRM and digital marketing.

This role focuses on executing PC Insurance’s marketing measurement strategy while enabling customer audience usage across Salesforce Data Cloud and Marketing Cloud. You will support segmentation, campaign activation, and performance reporting, acting as a bridge among marketing, analytics, and lifecycle teams.

Key Responsibilities:
• Activate audience segments in Salesforce Data Cloud and Marketing Cloud
• Segment audiences by acquisition channels for data-driven insights
• Ensure campaign quality assurance and launch readiness
• Monitor and report on campaign performance within a measurement framework
• Collaborate with analytics and marketing partners for data-driven actions

Requirement...