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Own the enterprise B2B customer data architecture strategy, ensuring alignment with broader marketing, commercial, and digital transformation initiatives Act as a strategic advisor to marketing and business leadership on CDP capabilities, roadmap, and long-term platform evolution Define scalable architectural standards that support global business growth and cross-business unit integration Serve as a platform expert in Adobe Experience Platform Real-Time CDP Develop and mai...
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Manager, B2B CDP Solution Architect
IPL Labcorp Laboratories India Private Limited • Mumbai, India
About the Role
Labcorp is seeking an Adobe Real-Time CDP (RTCDP) Solution Architect to join our growing team. This role is responsible for helping our organization maximize the value of our investment into Adobe RTCDP by strategizing a scalable architecture with a strong focus on data governance and security. The RTCDP Solution Architect will work closely with a multidisciplinary team of consultants, data engineers, and digital marketers.
Responsibilities:
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